PLAYERS AND PERFORMANCES
The impact of the performance of a football player is particularly interesting because it is emblematic of a psychological phenomenon related to the unpredictability of the cultural experience. This unpredictability depends on the gap between expectations and implementation or, in more technical terms, the difference between products and results ("output" and "outcome") characteristic of cultural experience.
In the case of football, a player's performance is characterized "ex ante" by some traits related to expectations, such as his participation in a game, his role on the team, the relationship with the other players, the performance considered probable or even just hoped, on the basis of his past record. The same performance is defined "ex post" by the concrete results of his efforts, the number of goals made or contributed to, the visual characteristics and practices of his performance. The higher the expectations of his performance and the smaller the negative difference with the actual performance, the better will be the player's reputation.
Furthermore, the market for the game of football is characterized by the phenomenon of superstars, with very high incomes of a few players, coaches and teams, and levels that often leave amazed those who are unfamiliar with this branch of the show business economy. In line with the modern "network economy", football seems to have turned the sport into a form of cultural enjoyment between reality and fiction, with endless ramifications, strong ties and weak ties, in an increasingly complex and shared network of relationships.
These relationships are increasingly governed by the rules of a new economy, where hyper-connectivity generates at the same time more inclusion and more inequality, more communication between distant poles and higher local insulation, more social integration and greater dangers of racism, in a kind of extreme metaphor of contemporary society and its increasing conflicts.
ADOPTED PRACTICES AND DATA ASSURACE
Human Capital theory, Extended Real Option analysis, Perpetual Inventory method, Dynamic General Economic Equilibrium Modeling, Superstar theory, Football Club Global Index (proprietary), Players and Clubs clustering method (proprietary), Performance indexing and uniqueness (proprietary), Integrated estimation process (proprietary).
FINANCIAL EVALUATION AND FORECAST
Capital Asset Pricing Model, Beta analysis, Waited average cost of capital principle, Discounted expected cash flow method, Montecarlo simulation.
SOURCES AND DATASETS
If not provided by our clients, we use the following data: Players' performance (Opta), Player's bio (Opta), Match analysis (Opta), Clubs' achievements (Opta), Popularity (official web sites and social media: Facebook, Instagram, Twitter), Clubs' financials (official club's reports, third party reports, auditors, stock markets, other public information), Others (football leagues, national associations, federations).
We use detailed information through live feeds for the top 33 national competitions and 3 continental competitons, more than 600 clubs and 17K players. In addition we use a less detailed set of data for the remaining 120k players in 5,500 clubs, 120 leagues, 80 countries.